wHITE PAPER COPYWRITER
Did you know?
White papers serve TWO purposes.
One, it helps establish you as a voice of authority in your industry.
Two, it's a great LEAD GENERATION tool in a B2B content marketing plan.
What does it take?
It takes about 40 hours to write a white paper properly. Take your knowledge and a talented writer and make it easier and quicker to get the white papers you need. You can concentrate on your other goals to grow your business.
How does it work?
The problem with traditional content is that, even when a recipient likes what they read, the "I'll deal with it later" syndrome sets in. They know to go further they will have to speak to a salesperson, so they deal with it later.
Using an offer of a White Paper / Management Discussion Paper / Management Briefing / Survival Guide (same thing) has the following benefits as a lead generation technique:
Keep in mind, in the B2B environment, our objective is to get leads to reveal themselves, not to sell our product or service. Once they show themselves, then we can bring in the sales team.
Businesses offer downloads of their White Papers from their websites - but prospects have to register first!
Contact us to learn what you can accomplish in your B2B business with a quality white paper copywriter.
Project Director / Program Manager
“It's been fantastic working with Golden Copywriters and producing quality white papers. They make it easy to do. We give them the research and the product/service info and they gives us great white papers we can offer. Thanks Golden! ”
- Tony Faso CEO Faso Inc.
What exactly is a white paper? Primarily, they are valuable, authoritative, management briefing documents on business issues. Typically, for B2B operations, they establish your organization as an expert in your Industry. Recent surveys of top decision makers revealed that:
Eccolo Media’s 2010 study 2010 B2B Technology Collateral Survey 76% of respondents had read a white paper to help them evaluate a technology purchase
Eighty-three percent (83%) of the respondents in the Eccolo Media survey said that white papers where moderately to extremely influential in their decisions. Only 1% said that white papers were not at all influential.
IDG’s 2011 survey of IT professionals 72% of the respondents stating that they found white papers useful to extremely useful in their decision making process.
White papers remain a useful tool for lead generation. The Lenskold Group’s Lead Generation Marketing ROI Study found that 35% of the respondents stated that “educating and engaging contacts with white papers and ebooks” was an effective tool in driving high-value leads