Blogs are informative posts that give your readers fresh and updated content on a regular schedule. Readers visit your website because they are seeking information. Keep them coming back and build reader loyalty by delivering what readers want to see. And you are ready to deliver when you post blogs.
Not meant to be promotional, blogs are what the major search engines, like Google and Bing, crawl the web for. The bots look for content that is informative, posted on a regular schedule and contextually relevant to the rest of the website. SEO keywords are embedded in each post. As you post regularly, you are embedding a set of significant keywords, optimizing your website. Meet that criteria and your blog gets indexed and exposure when people go looking for the types of information you are offering.
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How do i blog regularly?
It's easy! Once we have your creative brief developed - parameters that don't change from blog to blog, like your style & tone, target audience, general themes and a style guide - it's off to the races!
To stay on target, all we need is a keyword + blog title schedule. Once developed, we get the posts written and you post on a scheduled basis.